For this project we were asked to find a local business that is in need of a new logo and a rebranding campaign. I chose Blue Moon Music. The photo above shows their only piece of branding. It is a blue sign with white text and no logo or illustration whatsoever. I chose to interpret the blue moon literally and nest it inside of a treble clef symbol and then place the store name onto music bars. For the typeface, I wanted a retro, art deco style because this store specializes in vintage guitars and amplifiers.